How to run your own influencer marketing campaign

Scrolling through my Twitter feed the other day, I saw a tweet by another marketer who said that ‘influencer marketing’ was no different to advertising. Aggressively shaking my head, I

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Instagram for business: is it worth your while?

I was scrolling through my Instagram feed earlier when I saw an image that made me want to bang my head against a wall. The image was of a pop-up

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25 thoughts of a blogger

) How hard can blogging be? I’m going to make this look easy. 2) Why is blogging so hard? I can’t think of any other adjective aside from ‘amazing’. It’s amazingly

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The 7 deadly sins of instagram

When curated well, Instagram can be a brilliant way to promote your blog and gain a large readership. Done badly, and it will turn into yet another platform that waters down

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