Who are influencers? What do they do?
It’s a common question and as someone referred to as an ‘influencer’ myself, I’m still yet to find the best definition.
In simple terms, however, an influencer is some who has the power to ‘persuade’ others to invest or try out the service, brand, country, designer or whatever it may be that they’re promoting. It’s easiest to think of it as a friend persuading another friend to try a new product.
How can I help you work with influencers?
- Influencer strategy (complete with suggested bloggers and influencers)
- Execution of the strategy, including negotiations with influencers
- Monitoring and analysis